About Us

The Retail Management Formula, LLC is owned and operated by long-time retail professional Jon Dario.  Jon is a graduate of Pennsylvania State University with a BS in Marketing, and he has more than thirty years of retail management and leadership experience in multiple types of retail environments including airport retail, hard goods, soft goods, specialty store, department store, and financial services.  His background includes time with many of the retail industry’s leading companies, including Macy’s, Gap, Bank of America, and the world’s leader in retail foreign currency exchange, Travelex.  Having come up through the ranks and learned many lessons along the way, Jon has personal credibility as a teacher of retail management techniques.  His methods have a proven track record, and his style includes the use of stories to educate.  Jon still leads the retail operation of a services company and therefore remains well-connected to the day-in and day-out challenges that such leadership provides.

Jon can be contacted at…


Jon partners on many projects with True North Management Consulting.  True North was founded by Susan Turner.  With 15+ years of retail management experience and nearly 20 years of professional training and coaching experience, Susan’s background is a perfect fit for the types of coaching assignments that The Retail Management Formula takes on.



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