Introduction – The Bad Store Visit: A Reason for Change
Chapter 1 – The Uniqueness of Retail Management
Chapter 2 – The Retail Management Formula: The Key to Effectiveness
Chapter 3 – The Retail Management Pyramid: Organizing the Expectations
Chapter 4 – The Retail Management Process: Getting From Idea to Implementation
Chapter 5 – The Retail Management Food Chain: Defining Roles and Optimizing Time
Chapter 6 – Retail Manager Character: The Multiplier
Chapter 7 – Retail Store Visits: Where the Rubber Meets the Road
Chapter 8 – Conclusions and Actions: Putting the Retail Management Formula to Work
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