Introduction – The Bad Store Visit: A Reason for Change

Chapter 1 – The Uniqueness of Retail Management

Chapter 2 – The Retail Management Formula: The Key to Effectiveness

Chapter 3 – The Retail Management Pyramid: Organizing the Expectations

Chapter 4 – The Retail Management Process: Getting From Idea to Implementation

Chapter 5 – The Retail Management Food Chain: Defining Roles and Optimizing Time

Chapter 6 – Retail Manager Character: The Multiplier

Chapter 7 – Retail Store Visits: Where the Rubber Meets the Road

Chapter 8 – Conclusions and Actions: Putting the Retail Management Formula to Work